论文部分内容阅读
网络游戏具有信息高密度爆发、用户口味变化快、淘汰率高的新娱乐典型特征.但它却是新娱乐体系中唯一一个拥有高互动性并融合全部新经济形式的优秀平台。有专家预言网络游戏必将成为未来“虚拟生存”的核心世界。如今.在中国1.2亿庞大的网游玩家队伍中。16岁-24岁的网游玩家比率高达61%,这批影响着未来10年娱乐趋势的新人类,正引起整个中国娱乐界和网游界的极大关注.新的营销和商业模式正在孕育而生。
Online games have the typical characteristics of new entertainment with high-density information explosion, rapid change of user tastes and high elimination rate, but it is the only outstanding platform in the new entertainment system with high interactivity and integration of all new forms of economy. Some experts predict that online games will surely become the core of “virtual living” in the future. Today, 120 million in China’s largest online game player team. 16-year-old to 24-year-old online game player as high as 61%, these affect the next 10 years of entertainment trends in new humanity is causing great concern to the entire Chinese entertainment and online games industry .New marketing and business models are being born .