现如今,随着科学技术越来越发达,人们生活节奏的加快人们的审美水平也不断的多元化。以这样发展的前提下,随之而来的是对传统媒体不可避免的冲击。因此在这个新形势下,对广告设计方面也提出了新的要求。动态广告,顾名思义是指一切可以运动起来的广告形式。它不仅仅是视频或是滚动的字幕又或是变动的广告牌,甚至服装发布会的时装走秀及街头的表演都实属于动态广告的范畴内。动态广告这一概念的新起也是随着媒体的环境与传播介质的发展而产生的。因近些年 Nowadays, with the development of science and technology, people’s aesthetic level is constantly diversified with the acceleration of people’s life. With this development, the ensuing inevitable impact on traditional media. Therefore, in this new situation, advertising design also put forward new requirements. Dynamic advertising, as its name implies, means all forms of advertising that can be exercised. It is not just video or rolling subtitles or changing billboards, even clothing catwalk shows and street performances are actually within the scope of dynamic advertising. The new concept of dynamic advertising is also generated with the media environment and the development of media. In recent years