在企业宣传工作中,深入研究心理学所揭示的心理现象和规律,有选择地汲取和运用其研究成果,对于提高企业宣传工作水平,改进企业宣传工作方法是十分必要的。 一、有助于探索、研究和应用企业宣传工作规律 在企业开展宣传工作的过程中,当宣传工作者运用宣传手段实施某种宣传影响于宣传对象时,必须考虑宣传对象的心理状态。例如,企业宣传工作要以企业精神去影响职工的思想行为,就必须运用 In the corporate propaganda work, in-depth study of psychological phenomena and laws revealed by psychology, selectively to learn and use their research results, for improving the level of corporate publicity work, to improve corporate advocacy work is very necessary. First, to help explore, research and application of corporate advocacy work in the process of corporate advocacy work, when advocates using propaganda to implement a publicity impact on the target audience, we must consider the psychological status of the target audience. For example, corporate propaganda to enterprise spirit to influence the ideological behavior of workers, we must use