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本文从中西文化差异的角度,分析了化妆品商标翻译的语用失效现象,并提出了处理具有文化内涵差异的商标翻译的语用策略。
This paper analyzes the pragmatic failure of cosmetic trademark translation from the perspective of cultural differences between China and the West and proposes a pragmatic approach to trademark translation with cultural differences.