人们的消费观从理性消费转移到感性消费,在这个阶段,消费者的权益变得很大,因为产品充裕,竞争激烈,本文从几个大的因素来说明产品设计是市场竞争的主要手段。 People’s consumption concept shifts from rational consumption to perceptual consumption. At this stage, the rights and interests of consumers become very big. Because of abundant products and fierce competition, this article shows several major factors that product design is the main means of market competition.