近年来，国际市场环境发生了翻天覆地的变化。跨国公司迅速崛起，政府对企业的行政干预日益加强，一些获得政府支持的大垄断集团在国际市场中越来越处于支配地位，贸易保护主义抬头，市场竞争激烈。面对这样的国际环境，从事国际市场营销的企业必须从消极、被动的适应转向积极 In recent years, the global market environment has undergone tremendous changes. With the rapid rise of transnational corporations and the increasing government interference in government administration, some large monopolized groups with government support have become increasingly dominant in the international market. Trade protectionism has risen and the market has become fiercely competitive. In the face of such an international environment, enterprises engaged in international marketing must shift from passive and passive adaptation to active