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在网络影响力日益增大的今天,为了推动文化的大发展大繁荣,就一定要保证虚拟空间中文化产品正确的价值取向。这不仅是在全球化背景下适应经济快速发展,提高人民生活水平,提高国家文化软实力的必要前提,也是构建和谐社会的必然要求。为了网络文化正确的价值取向,必须做好思想建设、技术保障、管理创新、优秀创作、制度建设、道德建设工作。
In today’s increasingly influential network, in order to promote the great development and prosperity of culture, we must ensure the correct value orientation of cultural products in the virtual space. This is not only the necessary prerequisite for adapting to the rapid economic development, improving people’s living standards and enhancing the national cultural soft power in the context of globalization, but also the necessary requirement for building a harmonious society. In order to correct the value orientation of network culture, we must do a good job in ideological construction, technical support, management innovation, excellent creation, system construction and moral construction.