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媒介改变着人们对世界的认知,作为最具影响力之一的电视媒介如何避免“导向偏离、价值缺失、责任失守”的理性迷失和价值误导急需破题。为此,必须充分认识电视评价体系在当代社会理性重构中的价值意蕴,重塑电视的文化使命,从资源整合的视角探索理性重构电视评价体系的时空进路,并从专业价值、社会价值、发展价值三个维度重构具有通约性和灵活性的电视评价体系,完善主管部门《关于建立广播电视节目综合评价体系的指导意见(试行)》的实施细则,解决电视当下的突出问题,促进我国电视产业的健康发展。
How the media, as one of the most influential media, has changed people’s understanding of the world? How to avoid the “loss of value, the loss of responsibility,” the misperception of value and the misleading of the value of the television media? To this end, we must fully recognize the value implications of the TV evaluation system in the rational social reconstruction of contemporary society, reshape the cultural mission of television, explore the time and space approach of rationally reconstructing the television evaluation system from the perspective of resource integration, and from the perspectives of professional value, Value and development value to reconstruct the TV evaluation system with commonality and flexibility and improve the implementation details of the Guiding Opinions of the Competent Authority on Establishing the Comprehensive Evaluation System of Radio and Television Programs (Trial Implementation) to solve the outstanding problems of the current TV , To promote the healthy development of China’s television industry.