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以木质厨房家具为例,运用剩余需求弹性模型测算了中国木质家具在美日英市场的市场势力。回归结果显示,中国在美日英市场尽管具有较高的市场占有率,但市场势力较弱,控制价格的能力较低。同时测算了竞争对手越南在美日英的市场势力,结果,中国木质厨房家具国际市场势力高于越南木质厨房家具国际市场势力。最后,就进一步提高中国木质家具国际市场势力提出相应对策建议。
Taking wooden kitchen furniture as an example, the market elasticity of Chinese wooden furniture in the United States, Japan and the United Kingdom is estimated by using the residual elasticity of demand model. The regression results show that although China has a relatively high market share in the United States, Japan, and Britain, its market power is weaker and its ability to control prices is lower. At the same time measured the market forces of competitors in Vietnam, the United States, Japan and the United Kingdom, as a result, China’s wooden kitchen furniture international market forces higher than the Vietnamese wooden kitchen furniture international market forces. Finally, to further improve China’s wooden furniture market forces put forward corresponding countermeasures.