掌握思想工作的“情、理、利” ,则是加强和改进新形势下思想政治工作不可忽视的几个基本要素。具体地说 ,就是要动之以情 ,晓之以理 ,系之以利。一、动之以情。这个“情”就是具有共同目标、共同理想 ,既符合党的根本宗旨和群众路线 ,又适应思想政治工作形势和特点要求的“人 Grasping the “love, reason, and benefit” of ideological work is the basic element that can not be ignored in strengthening and improving the ideological and political work in the new situation. Specifically, it is necessary to move the situation, knowing the rationale for the benefit. First, move to love. This “love” is a “people” with common goals and common aspirations that are both in line with the fundamental purposes of the party and the mass line and are also suited to the requirements and characteristics of ideological and political work