近年来,传统文化媒体随着移动网络的迅速发展逐渐步入转型期,要想在这个信息冲击强烈的时代中继续存活下去,转型是必然的选择,在转型的同时,传统文化传媒企业的财务管理的模式和方法也要随之发生变化,由于新媒体的低成本和时效性的特点,传统文化传媒已渐渐失去最初的优势,因此,想要增强与新媒体的竞争力,在财务管理这一方面必须进行改进以增加企业经营优势。 In recent years, with the rapid development of the mobile culture, the traditional culture media has gradually entered a period of transition. In order to survive in this era of strong information impact, the transformation is an inevitable choice. At the same time of transformation, the traditional culture media enterprises’ Due to the characteristics of low cost and timeliness of new media, traditional media have gradually lost their initial advantages. Therefore, they want to enhance the competitiveness with new media. In the aspect of financial management, On the one hand, we must make improvements to increase the business advantages.