论文部分内容阅读
财务战略管理是在分析理财环境的基础上,在服从和服务于企业战略的前提下,对企业资源筹集和配置活动进行的全局性和长远性的谋划,它是战略理论在财务管理领域的应用与延伸,是企业战略管理的一个不可或缺的组成部分。加强财务战略管理是卷烟工业企业应对烟草工业企业新一轮品牌竞争的有效手段。本文从卷烟工业企业财务战略管理的重要意义出发,探讨了烟草行业财务战略管理目前存在的问题,提出了完善烟草行业财务管理体系的相应对策。
Financial strategy management is based on the analysis of financial management environment, under the premise of obeying and serving the corporate strategy, the enterprise resource mobilization and allocation activities of the overall and long-term planning, it is the strategic theory in the field of financial management And extension, is an integral part of business strategy management. Strengthening the management of financial strategy is an effective way for cigarette industry enterprises to deal with the new round of brand competition of tobacco industry enterprises. Based on the significance of financial strategy management in cigarette industry, this paper discusses the existing problems of financial strategy management in tobacco industry and puts forward corresponding countermeasures to improve the financial management system in tobacco industry.