刘涛担任平安好医生的首席健康官,周杰伦成为途牛的首席旅游策划官,郑恺宣布出任巴别时代的首席内容官……事实上,这并非个别现象。2015年9月起,各种新奇的明星首席官层出不穷。据不完全统计,已经有近30位明星成为一个甚至多个品牌的高管。上有政策,下有对策为何越来越多的明星变身品牌高管?从时间上看,明星“入职潮”从2015年9月正式开始,这与新《广告 Liu Tao served as Chief Health Officer Ping An good doctor, Jay Chou became the chief tourist planning officer on the road cattle, Zheng Kai announced the chief content officer of the Babel era ... ... In fact, this is not an isolated phenomenon. Since September 2015, a variety of novel celebrity chiefs emerge incessantly. According to incomplete statistics, nearly 30 celebrities have become executives of more than one brand. On the policy, there are countermeasures Why more and more stars turned brand executives? From the time point of view, the star “entry tide ” officially started in September 2015, which is the new "advertising