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“书卷气”是以书籍之“形”为基础,它是书籍文字、版式、色彩、图像、材料等各形态要素气化的结果。对于书籍设计师而言,“书卷气”在设计中“气转化为形而感知形”;对于读者而言,“书卷气”亦在阅读中“升华为气而感于气”。“书卷气”的营造,建立在“天人合一”的设计观下,设计师将“妙造自然”的合理化设计手法和“时空观念”的完善性思维理念注入到书籍具体形态的功能之中,读者通过“五感”最终感知书籍设计所带来的“书卷气”。对于“书卷气”的研究,将有助于构建具有中国特色书籍设计艺术风格与视觉核心的理念基础。
“Book Style ” is based on the book “form ”, which is the result of gasification of various form elements of book text, layout, color, image, material and so on. For book designers, “bookishness” is in the design of “transformation of form into perception of form”; for readers, “Bookiness” is also reading “ ”. Under the design concept of harmony between man and nature, designers inject rational thinking of “creating nature” into rational thinking and “thinking of time and space” To the specific form of the book features, readers through the “five senses,” the ultimate perception of book design brought “book gas ”. The research on “Book of Qi ” will help to build the ideological foundation of Chinese style book design art style and visual core.