随着我国期刊业的发展,期刊的广告经营也呈现出强劲的发展势头。据有关部门统计,在全国经营广告的媒体数减少、经营额及所占比例都在波动的大背景下,期刊广告数、经营额所占的比例都在不断提升。据北京印刷学院出版系主任李频介绍,1999年期刊广告经营额为8.9亿元,较1998年经营 With the development of periodical industry in our country, the periodical advertising management also shows a strong momentum of development. According to the statistics of relevant departments, the number of advertisements in the periodicals and the share of the operation amount are continuously increasing under the background that the number of the media in operation in the country is decreasing, the turnover and proportion are fluctuating. According to Li Pun, director of the publishing department of Beijing Institute of Printing, the advertising revenue of periodicals in 1999 was 890 million yuan,