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英语广告为了给消费者留下深刻的印象,十分注重语言的美感,从而大量地使用修辞手法。本文从审美角度探讨广告英语的修辞特并研究他们各自的审美倾向。
English advertising in order to impress consumers, pay great attention to the beauty of language, thereby using a large number of rhetorical devices. This essay probes into the special rhetoric of advertising English from the perspective of aesthetics and studies their respective aesthetic tendencies.