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车载移动电视支持移动接收,受众在移动过程中通过接收终端可以收看到电视节目。该功能可以在公交车、出租车、火车、轮船、飞机等各类流动人群中广泛使用,不仅扩展了传统电视的有效传播范围和影响区域,更突破了传播时空的局限性,使受众可以随时随地获取各类信息,满足了人们的资讯、娱乐需求。移动电视介于广播、户外媒体和传统电视之间,既具有自身的特点又兼具三者的优势。本文重点讨论移动电视运营概况、运营竞争状况以及市场发展态势及影响因素。
Car mobile TV supports mobile reception, the audience through the receiving terminal in the mobile TV program can be watched. This feature can be widely used in various mobile populations such as buses, taxis, trains, ships and aircrafts. It not only extends the effective transmission range and influence area of traditional television, but also overcomes the limitations of space-time transmission so that the audience can always Access to all kinds of information anywhere, to meet people’s information, entertainment needs. Mobile TV between radio, outdoor media and traditional television, both with its own characteristics and the advantages of both. This article focuses on the mobile TV operation overview, operational competition and market developments and influencing factors.