一、初识新媒体新媒体的多种描述对于新媒体的理解,业界有多种定义和描述。被国内广泛认可的是从行业角度来描述的新媒体是相对于传统媒体(电视、报纸、杂志、广播、户外)之外的所有媒体形式;从新媒体的传播和受众群体角度来看新媒体就是能对大众同时提供个性化的内容的媒体,是传播者和接受者融会成对等的交流者、而无数的交流者相互间 First, acquainted with new media, a variety of description of new media New media understanding, the industry has a variety of definitions and descriptions. It is widely recognized in China that the new media described from an industrial perspective is all media forms other than traditional media (television, newspapers, magazines, radio, outdoor). From the perspective of dissemination and audience of new media, new media is The media that provides the public with a personalized content at the same time is a communicator who mixes the communicator and the receiver in pairs, etc., while innumerable communicators