传媒是人类传递、获取、交流、存储信息的工具、手段。同时,作为一个社会信息组织,也有其鲜明的经济属性。传媒产业作为一个独立的产业部门,在国民经济发展中占有重要一席。一、用产业的基本标准来衡量传媒活动按照产业经济学理论,界定一个产业的标准应当主要有三条:①产业主体 The media is a tool, means by which human beings transmit, acquire, exchange and store information. At the same time, as a social information organization, it also has its distinct economic attributes. As an independent industrial department, the media industry occupies an important place in the development of the national economy. First, the basic standard of the industry to measure the media activities According to industrial economics theory, the definition of an industry standard should be mainly three: ① industry main body