进行纵向延伸,实现产品经营到项目经营的转变 美国哈佛商学院的波特教授认为企业为了在特定产业中保持不败的竞争优势,可以采用三大竞争战略,即低成本领先战略、差异化战略和重点集中战略,这三种战略又称为波特一般竞争战略。在传统的收购-出口经营方式下,外贸企业竞争的焦点是彼 Longitudinal extension to achieve product management to project management changes Professor Harvard Business School in the United States Professor Porter believes that companies in order to maintain an undefeated competitive advantage in a particular industry, you can use three major competitive strategies, namely, low-cost leading strategy, differentiation strategy And focus on the strategy, these three strategies, also known as Porter’s general competitive strategy. In the traditional acquisition - export management mode, the focus of foreign trade competition is that he