在全球化竞争的推动下,我国现已进入品牌化引领企业转型升级的时代,创建品牌成为新的竞争焦点。企业创建品牌的动力何在?除了竞争的施压和产业政策的推动作用,根本动力来自于品牌溢价,进而带给企业更大的价值回报 Driven by the globalization competition, our country has now entered the era of brand transformation and upgrading leading enterprises to create a brand to become the new focus of competition. What is the driving force for enterprises to create a brand? In addition to the pressure of competition and the promotion of industrial policy, the fundamental driving force comes from the brand premium, which in turn brings greater value to the enterprise