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近年来,公共外交作为一种软力量存在于国际军事斗争领域,在维护或改善一国的国际形象,赢得国外公众的“好感度”“信任度”方面贡献颇多,这对于提升我军外宣传播力具有诸多启示。一、公共外交的主要做法1、发挥名人效应,增强对外传播亲和力在开展公共外交过程中,经常通过社会各界名人,特别是那些被国外公众所熟知的名人在与国外公众沟通、交流中发挥特定作用。在这一过程中会将国家人格化,借助名人的力
In recent years, as a kind of soft power, public diplomacy exists in the field of international military struggle and contributes a lot to maintaining or improving the international image of a country and winning foreign public’s “goodwill” and “trust” There are many enlightenments for enhancing the propaganda power of our military’s propaganda. First, the main practices of public diplomacy 1, celebrity effect and enhance the spread of external affinity In the process of public diplomacy, often through the celebrities from all walks of life, especially those well known to foreign public celebrities in the public communication with the public to play a specific effect. In the process, the nation will be personalized and relied on the power of celebrities