2012年,我在戛纳国际创意节分享了联合利华的新营销策略:“为生活打造品牌”(Crafting Brands for Life)。5年过去了,这一以人为首位的原则及建立人们对品牌的热爱仍然是联合利华营销人员的工作核心。该市场营销的准则是为了给联合利华旗下400多个品牌建立超越渠道的一致的沟通原则。但随着数字生态领域的迅速发展,人们很容易就会不断追求那些最新的、最闪 In 2012, I shared with Unilever’s new marketing strategy at Cannes International Creative Festival: “Crafting Brands for Life.” Five years have passed, and this human-centered principle and building people’s love of the brand remain the core of Unilever marketers. This marketing guideline is intended to establish consistent communication principles across Unilever’s more than 400 brands across channels. However, with the rapid development in the field of digital ecology, it is easy for people to constantly pursue those newest and strongest