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电视职场真人秀节目的再次火爆,凸显了电视媒体人本化传播的回归趋势。从对第一财经《谁来一起午餐》的内容取向、叙事技巧、符号结构的分析中,可明显窥见人本化传播策略于其中起到的关键性作用。节目的服务性、指导性诉求,在对信息的动态性、全方位呈现中体现的生活本真,以及符号结构的多话语表达,均是对人本化传播规律的具体遵循与实践。
TV reality show live again, highlighting the television media, the return of human-oriented trends. From the analysis of the content orientation, narrative skills and symbolic structure of “First Lunch with Lunch”, we can clearly see that the human-based communication strategy plays a key role. The service and guidance of the program are specific followings and practices on the law of human-based communication in terms of the dynamic nature of the information, the real life embodied in the overall presentation and the multi-discourse expression of the symbolic structure.