由于国外的各种艺术思潮对中国传统艺术带来的冲击,新思想、新观念的不断涌现。如何认识传统绘画造型艺术与现代艺术设计的关系,成为当下设计应认真研究的课题。如果完全背离传统艺术形式,一味模仿西方的现代艺术,惟西方现代艺术马首是瞻,简单地挪用西方现代艺术形式,将使我们的艺术丧失民族的个性。所以我们要融合中西方的设计理论,把中国画的“意境”融合在现代海报设计中,创造出具有民族特色的设计精品来。 Due to the impact of various artistic ideas in foreign countries on the traditional Chinese arts, new ideas and new ideas are constantly emerging. How to understand the relationship between traditional painting and modern art design has become a topic to be seriously studied in the current design. If we completely deviate from the traditional art form and blindly imitate the Western modern art, the Western modern art will be the first to look around. Simply using the Western modern art form will make our art lose the personality of the nation. Therefore, we must integrate the design theory of China and the West and integrate the “artistic conception” of Chinese painting into the design of modern poster to create a design product with national characteristics.