世博并不是一个独立存在的营销载体,如果能够放眼世博延伸的传播疆域,从事件辐射区的角度来规划,那么你的品牌策略一定会更加独到。《中国广告》:搭乘世博这班车,是否给GE带来了可以量化的实际收益?谈谈美国馆中GE的规划?李国威:世博提供了两个很好的平台,一个是营销平台, Expo is not an independent carrier of marketing, if you can look at the extension of the Expo spread the territory, from the perspective of incident radiation area planning, then your brand strategy will be more unique. “China Advertising”: Take the Expo this bus, whether to bring GE can quantify the actual benefits? Talk about the US Pavilion in the GE plan? Li Guowei: Expo provides two good platforms, one is the marketing platform,