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当今社会,国家之间的竞争已经不仅是经济、军事、科技等看得见摸得着的“硬实力”之间的竞争了,而且更是软实力之间的竞争。“软实力”是美国学者约瑟夫·奈首先提出来的,他在20世纪90年代年出版的《注定领导:美国权力本质的演变》一书中提出了“软实力”的概念,具体而言,“软实力”指的是文化、教育、法律环境、制度建设、国家的执政能力、管理能力、国民的心态、国民的形象、民族精神和凝聚力以及来自传统文化的持久的一种对国民的影响感,凝聚
In today’s society, the competition among countries has not only been the competition between the visible and tangible “hard power ” such as economy, military, science and technology, but also the competition among soft power. The “soft power” was first proposed by Joseph Schneider, a scholar in the United States. He put forward the concept of “soft power” in his book “Doomed to Leadership: The Evolution of the Essence of Power in the United States” published in the 1990s. Specifically, “soft power” refers to the cultural, educational, legal environment, institution-building, the state’s ability to govern, its managerial ability, its mentality, its image, its national spirit and its cohesion, and its long-lasting A sense of influence on the people, cohesion