中央电视台谈话类节目《实话实说》，自１９９６年３月开播以来，成为公众议论的热点。一时间各地电视台争相效仿。时至今日，我们应该思考一下谈话类节目该往何处去？笔者认为，思考电视谈话类节目的发展走向，应想到以下几点： １．坚持栏目化，重视品牌效应。 我们注重名牌 CCTV talk shows “tell the truth”, since its launch in March 1996, has become a hot topic of public debate. For a time all over the station competing to emulate. Today, we should think about where the talk shows should go. The author believes that thinking about the development of television talk shows, we should think of the following points: 1. Adhere to the column, pay attention to brand effect. We focus on brand names