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二十多年前强生公司进军中国市场时,也带来了公司的一项悠久传统:在减轻患者痛苦的同时,积极参与公益事业。强生通过积极建立合作伙伴关系和努力开展各类活动大力发展社会公益。如今,强生又把关爱的目光投向老年人群体。强生为什么会投入到老年人群体的服务中?而强生为什么又会选择爱心传递热线来共同完成这项事业?带着这些疑问,我们采访了强生董事会成员兼公共关系及企业传讯高级总监傅小明。
When Johnson & Johnson Company marched into the Chinese market more than 20 years ago, it also brought a long tradition of the company: to actively participate in the public welfare while alleviating the suffering of patients. Johnson & Johnson vigorously develops social welfare by establishing cooperative partnership and striving to carry out various activities. Today, Johnson also turned his attention to the elderly crowd. Why does Johnson and Johnson invest in the services of the elderly? And why Johnson and Johnson will choose the Love Transmission Hotline to accomplish this? With these questions, we interviewed Fu Xiaoming, member of Johnson & Johnson’s Board of Directors and Senior Director of Public Relations and Corporate Communications.