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进入21世纪以来,信息技术的迅猛发展,深刻地改变了大众的思维方式、生活方式、行为方式。读报纸、听广播、看电视的人越来越少,而对网络的依存度却越来越高。与传统的纸质媒体相比,新媒体(以网络媒体和手机媒体为主)凭借更强的时效性与更大的影响力成为传播领域新宠。本文将以北京邮电大学团刊《北邮今周》的改革为例,并结合首都高校传媒联盟关于新媒体的调查数据,探讨纸质媒体在信息化大潮下的衰落和新媒体的兴起与发展。
Since entering the 21st century, the rapid development of information technology has profoundly changed the public’s way of thinking, life style and behavior. There are fewer and fewer people who read the newspapers, listened to the radio and watched television, and their dependence on the Internet was getting higher and higher. Compared with the traditional paper media, new media (mainly online media and mobile media) has become the new darling of the field of communication with greater timeliness and greater influence. This essay will take the reform of Bei’mailing Weekly of the group of Beijing University of Posts and Telecommunications as an example and probe into the decline of paper media under the tide of informationization and the rise and development of new media based on the survey data of the Capital University’s media alliance on new media.