品牌的创立与消费心理有着密切的关系。对某一品牌的商品从不知道到购买和使用,消费者心理一般来说经历知晓,验析和决策三个阶段,构成了消费心理的全过程。 一、知晓阶段。 对其一品牌的消费心理首先从知晓阶段开始。知晓阶段是商品购买的前提和基础。通过这一阶段,使消费者获知有关商品的各种信息反其属性,有效地将商品形象注入消费者的脑海。其层次有深浅之分:浅层次的知晓心理是对商 The establishment of brand and consumer psychology has a close relationship. For a brand of goods never know to buy and use, consumer psychology in general experience, analysis and decision-making three stages, constitute the whole process of consumer psychology. First, know stage. The consumer psychology of a brand first from the knowing stage. Awareness stage is the premise and basis for the purchase of goods. Through this stage, consumers are informed of the various information related to the anti-product attributes, the effective image of the product into the minds of consumers. The level of depth: the shallow level of knowing is the right business