媒体融合发展是一项复杂的系统工程,更是一次重大的变革与创新。当前,中央倡导,媒体自觉,融合势头强劲,但总体上看,整合的深度、广度、速度还不够。如何才能真正实现媒体深度融合发展?我认为亟须厘清媒体融合发展中的几个重要问题。第一,融合的需求。首先要解决融合发展的出发点和落脚点问题。一是满足党和政府的需求,形成以互联网为主渠道的新型主流媒体,占领信息传播制高点,掌控互联网空间的话语权。二是满足用户的需求,秉承用户需求为中心的理念,以用户体验为核心手 The development of media convergence is a complicated systematic project, but also a major change and innovation. At present, the central authorities advocate that the media should consciously and strongly integrate. However, on the whole, the depth, breadth and speed of integration are not enough. How can we truly realize the integration of media? I think it is urgent to clarify several important issues in the development of media convergence. First, the integration needs. First of all we must solve the starting point and ending point of the integration and development. First, to meet the needs of the party and government to form a new type of mainstream media with the Internet as its main channel, occupy the commanding height of information dissemination and control the right of speech in the Internet space. Second, to meet the needs of users, adhering to the concept of user needs as the center, user experience as the core hand