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2014年10月,弘航集团有限公司旗下子公司四川彩弘文化投资有限公司与中国美术学院联手组织该校版画系同学前往四川省乐山市沐川竹海景区、四川凉山彝族自治区雷波县马湖风景区,进行为期16天的“蜀山采风行”社会实践活动。此次活动中,国美的版画系同学们深入当地,感受秀丽的风光和浓厚的民俗气息。这也是四川彩弘文化投资有限公司融合文化艺术产业和旅游产业,实现文创共举、文创并进、文创融合大发展的新模式之一。
In October 2014, Sichuan Cairvillia Culture Investment Co., Ltd., a subsidiary of Hong Hang Group Co., Ltd. and China Academy of Art jointly organized a series of students from the printing department of the school to Mu Chuan Bamboo Sea Scenic Area, Leshan City, Sichuan Province, and Leibo County, Sichuan Liangshan Yi Autonomous Region Lake Scenic Area, a 16-day “Shushan mining practice ” social practice. In this activity, Gome’s printmaking students deep in the local, feel the beautiful scenery and strong folk customs. This is also one of the new modes of integrating culture and art industry and tourism industry with Sichuan Cairong Culture Investment Co., Ltd. to realize the great combination of culture and creation, cultural and creative advancement, and cultural and creative integration.