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随着《舌尖上的中国2》的热播,关于它造假、解说词太矫情、故事多美食少等负面新闻层出不穷。但不管得到多少差评,该纪录片还是火遍了全中国,并且出乎意料地催生了电商的销售奇迹。电商借势创销售奇迹《舌尖上的中国2》(以下简称《舌尖2》)不仅牵动着观众的味蕾,更被许多商家看作是营销的好机遇,潜藏在美食背后的商机也纷纷被挖掘出来。早在《舌尖上的中国1》播出时,观众就开始边看电视边在网上下单,这是所有人都始料未及的。在《舌尖2》播出前,天猫商城早已抢占先机,直接与央视达成合作,同步首发每期节目中的食材和美食菜谱,《舌尖2》的摄制组还会为同步上线的食材把关。
With the “tongue on China 2” hit, on its fraud, the narrative is too hypocritical, the story is less food and other negative news after another. However, no matter how many bad reviews received, the documentary still spread all over China, and unexpectedly spawned the sales miracle of e-commerce. E-commerce to create sales miracle “tongue on the tongue 2” (hereinafter referred to as “tongue 2”) not only affects the audience’s taste buds, but also many businesses as a marketing opportunity, hidden behind the gourmet business have also been Dig out. As early as the “tongue on China 1” broadcast, the audience began to watch television while placing an order online, which is unforeseen. In the “tongue 2” before the broadcast, Lynx mall has seized the initiative, direct cooperation with CCTV, simultaneous start of each program ingredients and cuisine recipes, “tip 2” film crew will also be synchronized on-line food ingredients .