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“方太,让家的感觉更好!”又一次从电视画面里看到这则充满家庭气息的广告片,不禁为其深邃的寓意、温馨美丽的画面和浓浓的家的氛围所感动,同时也激起了一股想要采访方太的冲动。提起中国市场吸油烟机的知名品牌,国人可以轻松地说出一连串的名字:帅康、玉立、老板、樱花、西门子……然而,就是在这众多的知名品牌中,方太何以能够鹤立鸡群?方太人又是凭借怎样的优势博击于市场竞争的潮头?带着这样的疑问与不解,在这金桂飘香的季节,本刊记者走访了方太厨具有限公司。该公司负责人谈到,方太吸油烟机之所以能在众多的名牌产品的包围圈中脱颖而出,除了重视对产品本身的技术投入,加强企业内部管理,积极拓展市场等因素外,更为重要的是注重品牌形象的塑造,始终把树立品牌形象放在公司经营策略的首位。
“Fang Tai, letting the family feel better!” Once again, from the TV screen, this advertisement full of family atmosphere can not help but be touched by its deep meaning, warm and beautiful images and the atmosphere of a deep home. At the same time, it also provoked an urge to interview Fang Tai. Referring to the well-known brands of range hoods in the Chinese market, the Chinese can easily say a series of names: Shuaikang, Yuli, Boss, Sakura, Siemens... However, in this many well-known brands, how can Fang Tai stand out from the crowd? What kind of advantage is it to attack the tide of competition in the market? With such questions and incomprehension, in this golden osmanthus fragrance season, the reporter visited Fangtai Kitchenware Co., Ltd. The person in charge of the company mentioned that Fangtai range hoods are able to stand out in the encirclement of numerous brand-name products. Apart from paying attention to the technological investment in the products themselves, strengthening internal management, and actively expanding the market, it is even more important that Pay attention to the shaping of brand image, and always put the brand image on the top of the company’s business strategy.