近日,中国社会科学院“老字号”企业课题组对外正式公布其调研成果《老字号蓝皮书——中国“老字号”企业发展报告No.1(2011)》。据课题组主持人张继焦介绍,本次调查共涉及12个省和直辖市(北京、上海、天津、重庆、浙江、广州、辽宁、福建、云南、吉林、河北和四川),被调查的企业管理人员来自餐饮、零售、食品、酿造、医药、服装鞋帽、文化用品、日化用品、酒店旅游、美容美发、工艺品、金银珠宝、五 Recently, the Chinese Academy of Social Sciences “old-fashioned ” enterprise group officially announced its research results “old blues - China ” old name "Enterprise Development Report No.1 (2011). According to Zhang Jijiao, host of the project team, the survey involved a total of 12 provinces and municipalities (Beijing, Shanghai, Tianjin, Chongqing, Zhejiang, Guangzhou, Liaoning, Fujian, Yunnan, Jilin, Hebei and Sichuan) Management from catering, retail, food, brewing, medicine, clothing shoes and hats, stationery, daily necessities, hotel tourism, beauty salons, handicrafts, gold and silver jewelry, five