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不要再为博眼球而故作另类,故作高深,精准的体验才最重要。求新求异创意的时代反思在中国,我做了20年的广告工作,很多穿着朴素的客户一见面就说,希望得到一个眼前一亮的创意,或者是与众不同的创意,简单来讲就是从没见过的!这说明什么?说明我们的国度从不缺少对求新求异的创意需求!因此广告同行不断地求新求异,不断地刷新国外广告奖项的中国纪录,但市场效果呢?这似乎有点像我们的体育事业,奥运会纪录有很多,但是走到街上看到健康的没几个。这也有点像我们的
Do not be another eye for the blog, so sophisticated, accurate experience is the most important. Innovation in the era of innovative ideas reflect In China, I have done 20 years of advertising work, many plain-minded clients meet to say, hoping to get a bright idea, or a different idea, in simple terms Is never seen! What does this mean? That our country has never lack of creative demand for different innovation! Advertising counterparts constantly seeking new and different, constantly refreshing the Chinese record of foreign advertising awards, but the market effect This seems a bit like our sports career, there are many Olympic record, but few went to the streets to see the health. This is a bit like ours