近期,时尚界可谓又掀起了一股浪潮,从Met Ball到戛纳电影节,明星云集的红毯秀不仅是娱乐界炒作话题的最佳场所,也是时尚界奢侈品大佬们的最佳宣传时机.除了借势与明星合作来增强品牌的曝光率,各品牌对于产品的终端销售也是下足了功夫,诸如Prada、Louis Vuitton、Hermes、Chanel等奢侈品牌每年都会不惜重金打造其终端品牌形象店,而橱窗作为展示品牌形象、吸引顾客的视觉窗口,更是各大品牌设计店面的重中之重,实际情况也证明店面的橱窗设计确实会在一定程度上影响产品的最终销售,“让顾客的眼睛在店面橱窗多停留5秒钟,你就获得了比竞争品牌多一倍的成交机会”:伴随橱窗文化的发展,如今的橱窗设计已不再局限于简单的“模特+产品展示”形式,品牌文化、商业营销与设计艺术、创意通过设计师之 Recently, the fashion industry can be described as another set off a wave, from Met Ball to Cannes Film Festival, celebrities gathered red carpet show is not only the best place for entertainment speculation topics, but also the fashion industry, the best time to promote luxury bigwigs In addition to using the occasion to work with celebrities to enhance brand exposure, the brand end product sales are also underfooted, luxury brands such as Prada, Louis Vuitton, Hermes, Chanel and other spared no expense every year to build its terminal brand image store, The window as a display brand image to attract customers visual window, is the top priority of major brand design store, the actual situation also proved that the store window design will indeed affect the final product sales to some extent, “let the customer Of the eyes stay in the storefront window for more than 5 seconds, you get more than twice the trading opportunities than the competition brand ”: With the development of window culture, today’s window design is no longer limited to simple “ Model + Products ”Form, brand culture, commercial marketing and design art, creative through the designer