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随着我国公共关系专业服务市场和职业的迅速发展,现使用的《公关员国家职业标准》已不再适应新的形势。2003年6月,国家职业资格工作委员会公关专业委员会在劳动和社会保障部职业技能鉴定中心的指导下,组织专家对《公关员国家职业标准》进行了修订。《公关员国家职业标准》(修订稿)起草组针对公共关系职业发展的现状,结合本职业实战技能和智业顾问的特点。在广泛征求了业内专业人士意见的基础上,4次易稿,最终形成了较为规范的《公关员国家职业标准》(修订稿)。新版标准共设五个等级,在原有的初级公关员、中级公关员和高级公关员上,增设了“公关师”(国家
With the rapid development of China’s public relations professional service market and occupations, the current “national standards of public relations officers” are no longer adapted to the new situation. In June 2003, under the guidance of the Occupational Skill Testing Center of the Ministry of Labor and Social Security, the Public Relations Professional Committee of the National Vocational Qualifications Working Committee organized experts to revise the “National Professional Standards for Public Relations Officials”. “National Standards for Public Relations staff” (revised draft) drafting group for the development of public relations career status, combined with the professional combat skills and intellectual adviser characteristics. On the basis of extensively soliciting the opinions of industry professionals, 4 easy editorials eventually formed the more standardized National Professional Standards for Public Relations Professionals (revised version). The new version of the standard consists of five levels, in the original junior PR, intermediate public relations and senior PR staff, the addition of “public relations division”