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近年来,网络购物市场越来越繁荣,网民购物需求持续高涨中:截至2015年6月,我国网络购物用户规模已达3.74亿。面对如此庞大的消费群体,生鲜电商却在艰难中不断前行:成立于2013年的生鲜电商美味七七,于2014年获得亚马逊2000万美元投资,在经历传统的B2C向平台化转型的过程中,于2016年4月7日宣布倒闭清算。目前我国的生鲜电商物流存在着起步晚,发展慢,困难多等难题。本文尝试探析出生鲜电商物流的发展对策。
In recent years, the online shopping market has become more and more prosperous, and Internet shopping needs continue to rise. As of June 2015, the number of online shopping users in China reached 374 million. Faced with such a large consumer groups, fresh electricity providers have been moving forward in the difficult: fresh electricity supplier was established in 2013 delicious 77, Amazon won 20 million US dollars in 2014 investment in the traditional B2C to the platform In the process of transformation, the bankruptcy liquidation was announced on April 7, 2016. At present, China’s fresh electricity supply logistics there is a late start, slow development, more difficult problems. This article attempts to analyze the development strategy of fresh electricity supplier logistics.