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伦敦奥运的烽火即将燃起,很多报社老总的心也开始纠结:今年奥运会特刊是做还是不做?做有做的难处。过去,四年一次的奥运会是媒体的盛宴,是报纸增加收入、扩大影响的大好机会。然而,全媒体时代的到来,让这一切变得不那么容易了。如今,奥运会、世界杯这样的体育盛会,对于报纸来说越来越难做。很多报社投入了大量的人力物力财力,最终却是赔本赚吆喝。不做有不做的尴
The flames of the London Olympic Games are about to start, and the hearts of many newspapers and magazines are starting to tangle with each other: Are there any special difficulties in doing this or not? In the past, the quadrennial Olympic Games was a feast of media and an excellent opportunity for newspapers to increase their revenue and expand their influence. However, the arrival of the all-media era has made all this less easy. Nowadays, sports events such as the Olympic Games and the World Cup are getting harder and harder for the newspapers. Many newspapers have invested a lot of manpower, material resources and financial resources, but in the end they make money and earn money. Do not do without embarrassment