连锁经营在我国出现以来 ,显示出强大的生命力 ,有力地疏通了流通渠道、拉动了农村经济、扩大了消费领域 ,转变了人们的消费观念、消费方式、消费水平。目前 ,我国农村的流通正发生战略性的变化 ,连锁超市的发展不仅推动流通大市场的实现 ,而且对农村经济的拉动充当了火车头的作用 ,从宏观上可以支持乡镇企业的发展 ,从微观上可以引导农民消费 ,开拓农村新市场。 Since the emergence of chain management in our country, it has shown great vitality, effectively dredging the circulation channels, stimulating the rural economy, expanding the field of consumption, and changing people’s consumption concept, consumption pattern and consumption level. At present, the flow of rural areas in our country is undergoing a strategic change. The development of chain supermarkets not only promotes the realization of a large circulation market, but also plays a role as a locomotive for the rural economy and supports the development of township and village enterprises macroscopically. Can guide farmers consumption, open up new markets in rural areas.