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随着“一体两翼”战略的展开,金地正由纯粹的开发商转型为复合型房企,商业模式的改变能让金地再度腾飞吗?早在三年前,金地集团便提出,“以住宅业务为核心,以商业地产和金融业务为两翼”的战略架构。去年的博鳌房地产论坛上金地董事长凌克更是强调了“向复合型地产转型,向地产行业上下链条延伸,以此逻辑推进住宅开发企业业务模式的转型,才是可持续发展的一个路径选择”。随着房地产金融与商业地产业务的顺利展开,金地集团正在从纯粹的住宅开发企业转变为复合型企业集团。
With the development of “One Body, Two Wings” strategy, Gemdale is being transformed from a pure developer to a composite housing enterprise. Will the business model take off once the business model changes? As early as three years ago, Gemdale Group proposed that “ With residential business as the core and commercial real estate and financial business as two wings ”strategic structure. Last year’s Boao Real Estate Forum, chairman of Gem Landcom is more emphasis on “to complex real estate restructuring, the real estate industry from top to bottom chain extension, with this logic to promote the transformation of residential development business model, is the sustainable development of a path select”. With the smooth development of real estate finance and commercial real estate business, Gemdale Corporation is shifting from a pure residential development enterprise to a composite enterprise group.