文章在分析老年人的视觉特点、心理特征及对药品包装视觉导向设计的要求的基础上,从用药角度提出药品包装使用的无障碍化和情感化策略,以满足老年人生活自理要求和心理抚慰需求。在设计时,我们可以通过图形、文字和色彩导向将视觉导向设计应用到老年人药品包装中来实现这一目的。 Based on the analysis of the visual characteristics and psychological characteristics of elders and the requirements of the visual-oriented design of drug packaging, this paper proposes the barrier-free and emotional strategies of using drug packaging from the perspective of drug use to meet the needs of the elderly living self-care and psychological comfort demand. At design time, we can do this with graphical, textual, and color-directed application of vision-oriented designs to the elder’s pharmaceutical packaging.