品类优势一旦建立,商圈内的目标消费者将被门店所吸引,进而形成一定的区域强势地位。当下的消费者大多处于一种游离状态,消费者忠诚度在持续下滑,一部分精明的消费者早已习惯同时在不同的门店寻找价格优惠的商品。这一切其实可以改变。药店需要改变之前的简单经营模式,进入到“聚焦”经营模式。药店需要对目标顾客进行清晰地描述,究竟谁才是我的顾客?谁才是丰厚利润的提供者?品类突破就是一个突破口。品类突破是指药店打造某一类别疾病的品 Once the establishment of category advantages, the target consumer within the shopping district will be attracted by the store, thus forming a certain regional stronghold. Current consumers are mostly in a state of dissociation, consumer loyalty continues to decline, and some savvy consumers are already accustomed to looking for preferential prices in different stores at the same time. All this can actually change. Pharmacies need to change before the simple business model into the “focus ” business model. Pharmacies need to be clearly described on the target customers, who is my customer? Who is a huge profit providers? Category breakthrough is a breakthrough. Category breakthrough refers to the pharmacy to create a certain category of disease products