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中国电视广告监测系统7月份对全国34个大中城市的150家电视频道(从中央台、省卫视台、省台到市台和主要省市有线台)进行广告播出状况监测,作者对我国白、啤、果酒类7月份电视广告投入(费用、时间)前十名的情况进行了描述和分析: 白酒:老字号位居前列,新牌子后起直追。喝白酒是中国人的传统。白酒文化流传至今,促使众多的造酒企业不断推出新品种,新酒厂也是一家接着一家的开张。老字号、新牌子,白酒品牌如此之多,酒中之王花落谁家?7月份,全
In July, China’s television advertising monitoring system monitored the broadcast status of 150 TV channels in 34 large and medium-sized cities across the country (from CCTV, Provincial TV stations, provincial stations to market stations, and cable stations in major provinces and cities). The top 10 TV commercials (costs, time) for white goods, beer, and fruit wines were described and analyzed in July: Liquor: The old brand is in the front rank, and the new brand follows suit. Drinking white wine is a Chinese tradition. Liquor culture has spread so far, which has prompted many wine-making companies to continue to introduce new varieties. The new winery is also one after another. There are so many old brands, new brands and liquor brands.