论文部分内容阅读
早在100多年前,奔驰汽车公司的鼻祖卡尔·本茨,制造出世界上第一辆汽车,并且创建了奔驰汽车公司。一个世纪以来,奔驰车在世界上一直享有良好的信誉。奔驰高级轿车是世界上许多国家元首和知名人士的重要交通工具。第二次世界大战以后,日本车大量冲击西欧市场,奔驰车不仅顶住了日本车的压力,而且增加了对日本的出口。尽管一辆奔驰车的价格能买两辆日本车,但奔驰车始终在日本市场保持了一块地盘,在世界汽车市场的激烈竞争中求得生存和发展,成为世界汽车工业中的佼佼者。 奔驰汽车公司能在激烈的市场竞争中取胜,其决窍在于:重视质量,重视创新,设立了一套完整而又方便的销售、维修服务网。
As early as more than 100 years ago, Carl Benz, the pioneer of Mercedes-Benz, created the world's first car and founded Mercedes-Benz. For a century, Mercedes-Benz has enjoyed a good reputation in the world. Benz Limousine is the world's many state heads and celebrities important means of transport. After the Second World War, Japanese cars hit a large number of Western European markets. Mercedes-Benz not only put pressure on Japanese cars, but also increased its exports to Japan. Despite the price of a Mercedes-Benz can buy two Japanese cars, but Mercedes-Benz has always maintained a site in the Japanese market, survive in the fierce competition in the world automotive market and development, become the world leader in the automotive industry. Mercedes-Benz car companies in the fierce market competition, the trick is: attention to quality, innovation, set up a complete and convenient sales and maintenance service network.