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ACNielsen国际科技组织最近进行的一项调查表明,目前俄罗斯的化妆品需求量和使用量居世界第6位,俄罗斯人在美容方面的消费甚至超过了富裕的西欧人。在接受调查的俄罗斯人中,有99％承认自己定期购买化妆品。而且,不仅是妇女喜欢购买化妆品,男士也同样喜欢购买化妆品。调查结果显示,有75％的俄罗斯男士舍得花大价钱购买化妆品,只有13％的男士称自己从来不使用化妆品。调查结果还显示,在气候寒冷的俄罗斯中部地区,人们对化妆品的态度远不及南部地区那么富有激情。
A recent survey conducted by ACNielsen International Technology Organization shows that currently Russia’s cosmetics demand and usage ranks 6th in the world, and Russians’ consumption in beauty even exceeds that of wealthy Western Europeans. Of the Russians surveyed, 99% admitted to buying cosmetics on a regular basis. Moreover, not only do women like to buy cosmetics, men also like to buy cosmetics. The survey results show that 75% of Russian men are willing to spend a lot of money to buy cosmetics, and only 13% of men said they never use cosmetics. The survey results also show that in the cold regions of central Russia, people’s attitude towards cosmetics is far less than that of the southern region.