在互联网背景下迅速崛起的新媒体时代,传统报纸首当其冲受到冲击。要在未来激烈的媒体竞争中立于不败之地,报纸更需要继续开发网络资源,通过网络“视听报纸”的发行实现持续盈利。在我国,第一份视听报纸——“Bo播报” In the era of the new media, which is rapidly emerging in the context of the Internet, traditional newspapers bear the brunt. To be invincible in the fierce media competition in the future, the newspapers need to continue to develop network resources and achieve sustained profitability through the issuance of the internet audio-visual newspaper. In our country, the first audio-visual newspaper - “Bo broadcast ”