随着市场经济和科学技术的发展,商业领域中的商业标识在种类上有了大范围的拓展,已经包括商标、商号、域名、知名商品特有的名称、包装装潢、商业外观等。目前,理论界与实务界通说认为,知识产权法之所以要保护这些商业标识的原因在于,经营者将要或已经在这些商业标识上建立起 With the development of market economy and science and technology, the business logotypes in the commercial field have been expanded in a wide range of categories and have included trademarks, trade names, domain names, names unique to well-known goods, packaging and decoration, and commercial appearance. At present, theorists and practitioners say that the reason why intellectual property law protects these commercial logos is that the operators will or have already set up these commercial logos